It's Not About Viral, It's About Value: Telling Your Brand's Story Through Video

What's up guys! Ever heard the saying, "A picture is worth a thousand words?" Well, a video content is worth a million. As someone who's been in the video content production game for over a decade, I can assure you that there's no better way to showcase your brand's story than through video content.

Why? Because video content is the ultimate way to engage. It's like a one-on-one conversation with your audience, only amplified. A staggering 86% of businesses use video content as a marketing tool— and if you're not one of them, you're leaving money on the table.

The Power of Video Content for Branding

When I started working in this industry, video content was a nice-to-have. Today, it's a must-have. Video content is the number one form of media used in content strategy, overtaking blogs and infographics. Crazy, right?

I remember working with an architecture firm in Colorado a few years back. We crafted a series of video content showcasing their unique, environmentally-friendly designs and the process behind their work. The videos highlighted the intricacy of their blueprint designs, their thoughtful selection of materials, and the harmony of their structures with the surrounding nature.

Following the video campaign, their client inquiries shot up and they carved a unique niche for themselves in the market almost overnight. That's the transformative power of video content.

Building a Video Content Strategy Around Your Brand Story

Crafting a video content strategy isn't just about creating a single video. It's about creating a series of video content that speak to your brand's core narrative. It's about connecting with your audience on a deeper level.

Remember, you're not making video content for yourself. You're making them for your audience. So, know who they are. Understand what resonates with them. This understanding will guide everything from the tone of your video content to the platforms you'll use for distribution.

Elements of Effective Brand Storytelling in Video Content

When it comes to video content storytelling, think of the classic storytelling arc—character, conflict, and resolution. Every brand video needs these elements.

Distribution Strategies for Your Brand's Video Content

You've got a killer video—great! Now, where do you put it? Your website? YouTube? Instagram? The answer depends on your audience.

Each platform has its own best practices for video content. Instagram is great for short, engaging clips. YouTube is perfect for longer, more informative video content. And don't forget about LinkedIn for B2B content.

Evaluating the Success of Your Video Content Campaign

Last but not least, track your video content's performance. We live in a data-driven world. Use the analytics. Are people watching your video content? Are they sharing it? Is it driving sales?

Whew! That was a lot. But remember, it's not about mastering everything at once. It's about taking the first step.

Video content isn't the future of brand storytelling—it's the present. If you're not telling your brand story through video content, start now. And remember, I'm here to help.

So, what are you waiting for? Lights, camera, action!