The Impact of Video on Business
As a business owner, you're always looking for ways to grow your brand and increase your revenue. But with so many different marketing tactics out there, it can be tough to know where to focus your efforts. One strategy that's been gaining a lot of attention lately is video content. And for good reason! Video engagement has been shown to have a major positive impact on businesses, from increasing conversions to boosting brand awareness. In this post, we'll share five stats that demonstrate the power of video, and show you how Scoop Creative Co. can help you create your next video.
1. Including video on a landing page can increase conversions by up to 80%.
It's no secret that a well-designed landing page is essential for converting website visitors into paying customers. But did you know that including a video on your landing page can significantly boost your conversion rate? A study by EyeView found that adding a video to a landing page can increase conversions by up to 80%. That's a huge increase, and it's one that's hard to ignore.
2. 84% of people say they've been convinced to buy a product or service by watching a brand's video.
When it comes to making purchasing decisions, video content is a powerful tool. According to a study by Wyzowl, 84% of people say they've been convinced to buy a product or service by watching a brand's video. That's a lot of potential customers who could be swayed by a well-crafted video.
3. Video content generates 1200% more social shares than text and images combined.
Social media is a great way to reach a wider audience and increase your brand's visibility. And when it comes to social media content, video reigns supreme. According to G2, video content generates 1200% more social shares than text and images combined. That's a huge increase in reach, and one that could help your business go viral.
4. 93% of businesses have gained a new customer as a result of a video posted on social media.
Speaking of social media, video engagement can be a powerful way to attract new customers to your business. A survey by Animoto found that 93% of businesses have gained a new customer as a result of a video posted on social media. That's a pretty impressive conversion rate, and one that could have a major impact on your bottom line.
5. 76% of consumers said they would share a branded video with their friends if it was entertaining.
Finally, it's worth noting that video engagement can be a great way to increase your brand's word-of-mouth marketing. According to a survey by Brightcove, 76% of consumers said they would share a branded video with their friends if it was entertaining. That means that a well-crafted video has the potential to reach a wider audience than just your target market.
So, what does all of this mean for your business? It means that video content should be a key part of your marketing strategy. But creating high-quality, engaging videos can be a challenge. That's where Scoop Creative Co. comes in. Our professional video production team specializes in creating powerful and persuasive videos that help businesses stand out from the competition. From script writing to post-production, we handle everything to ensure your video engages and converts your target audience.
Don't miss out on the benefits of video engagement. Contact us today to learn more about how Scoop Creative Co. can help you take your business to the next level with the power of video!
